I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.

The idea should come first, the startup should come second.

If someone is choosing between joining McKinsey or your startup it's very unlikely they're going to work out at the startup.

These all sounded really bad, but they turned out to be good. If they had sounded really good, there would have been too many people working on them.

As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

You don't get to make their decisions but you do get to choose the decision makers.

Be suspicious of any work that is not building product or getting customers. It's easy to get sucked into an infrastructure rewrite death spiral.