One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.
I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.
You have to be intense. This only comes from the CEO, this only comes from the founders.
You should be able to describe any employee as an animal at what they do.
If it works out, you're going to be working on this for 10 years.
... fire fast when it's not working. It's better for the company, it's also better for the employee.