You should think about for the next 10 years, you're going to be giving out 3-5% of the company every year.

Move fast. Speed is one of your main advantages over large companies.

Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

... fire fast when it's not working. It's better for the company, it's also better for the employee.

If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.

A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.