You cannot create a market that doesn't want to exist.

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.

You never want to be in a place where an employee has vested 3 out of the 4 years of stock and they start thinking about leaving.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

The role of the board is advice and consent. If the CEO does not lay out a clear strategy and tries to get the board to set one, it will usually end in disaster.

A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

Investors will sort of like write the check and then, despite a lot of promises, don't usually do that much; sometimes they do.