You cannot create a market that doesn't want to exist.

You'll get more support on a hard, important, project than a derivative one.

You need this sort of a tailwind to make a startup successful.

Firing people is one of the worst parts of running a company. Actually in my own experience, I think it is the worst.

Why couldn't it have been done 2 years ago, and why will 2 years in the future be too late?

I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.

The natural state of a start-up is to die; most start-ups require multiple miracles in their early days to escape this fate.