Growth and momentum are what a startup lives on and you always have to focus on maintaining these.

The best ideas often look terrible at the beginning the truly good ideas, don't seem like they're worth stealing.

So it's worth some real up front time to think through the long term value and the defensibility of the business.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

You need someone that behaves like James Bond more than you need someone that is an expert in some particular domain.

In general, it's best if you're building something that you yourself need.

Why now, why is this the perfect time for this particular idea, and to start this particular company?