In the beginning of a company, there is no management and this actually works really well.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

You need unstoppable people. You want people that are just going to get it done.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.

For early employees you want people that have somewhat of a risk-taking attitude.

The company just needs to see you as like this maniacal execution machine.