Obsess about the quality of the product.

Most things are not as risky as they seem.

You're either not hiring at all or it's probably your single biggest block of time.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

A small communication breakdown is enough for everyone to be working on slightly different things. And then you loose focus.

The cost of getting an early hire wrong is really high.