Obsess about the quality of the product.

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

You need this sort of a tailwind to make a startup successful.

What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.

The biggest PR hack you can do, is not hire a PR firm.

Study the unusually successful people you know, and you will find them imbued with enthusiasm for their work which is contagious. Not only are they themselves excited about what they are doing, but they also get you excited

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.