Obsess about the quality of the product.

Growth solves (nearly) all problems

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.

A small communication breakdown is enough for everyone to be working on slightly different things. And then you loose focus.

Facebook has this famous poster that says move fast and break things. But at the same time they manage to be obsessed with quality.

Keep salaries low and equity high. Keep the organization as flat as you can.

The natural state of a start-up is to die; most start-ups require multiple miracles in their early days to escape this fate.