You should be giving out a lot of equity to your employees.
Losing focus is another way that founders get off track.
People that are really smart and that can learn new things can almost always find a role in the company as time goes on.
At the beginning, you should only hire when you have a desperate need to.
One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.
It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.