Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.

The single word that matters most I think to keep the company productive as it grows is alignment.

You think you have this great idea that everyone's going to come join, but that's not how it works.

If you don't love and believe in what you're building, you're likely to give up at some point along the way.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

The best people know that they should join a rocketship.

Founders need to figure out what the message of the company is going to be.