In the early days of a startup, people's compensation is whatever you negotiate with a founder and it's all over the place.

The idea should come first, the startup should come second.

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

The biggest PR hack you can do, is not hire a PR firm.

You should think about for the next 10 years, you're going to be giving out 3-5% of the company every year.

You want an idea about what you can say. I know it sounds like a bad idea but here's specifically why its actually a great one. You want to sound crazy but you want to ask to be right.

Press releases are easier to write than code, and that is still easier than making a great product.