You have to be intense. This only comes from the CEO, this only comes from the founders.

Before product/market fit, your only job that matters is to build a great product.

Remember that you are more likely to die because you execute badly than get crushed by a competitor.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.

Another way of looking at this, is that the best companies are almost always mission oriented.

Every first time founder waits too long, everyone hopes that an employee will turn around. But the right answer is to fire fast.