You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.
Unpopular but right is what you're going for.
So always keep momentum, it's this prime directive for managing a startup.
Before 20 or 25 employees, most companies are structured with everyone reporting to the founder. It's totally flat.
You want to sound crazy, but you want to actually be right.
One thing that founders always underestimate is how hard it is to recruit.