Keep salaries low and equity high. Keep the organization as flat as you can.
Startups are very hard no matter what you do; you may as well go after a big opportunity.
The biggest PR hack you can do, is not hire a PR firm.
... We probably funded a rate of something like one out of ten solo teams.
You're either not hiring at all or it's probably your single biggest block of time.
Unfortunately the trick to great execution is to say no a lot.