1 of the hardest parts about being a founder, is that there are a 100 important things competing for your attention each day.
If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.
The biggest PR hack you can do, is not hire a PR firm.
AirBnB happened because Brian Chesky couldn't pay his rent, but did have some space.
You'll get more support on a hard, important, project than a derivative one.
If someone is getting every decision wrong, that's when you need to act, and at that point it'll be painfully aware to everyone.