The tenth social network, and limited only to college students with no money, also terrible. Myspace had won.

If someone is choosing between joining McKinsey or your startup it's very unlikely they're going to work out at the startup.

You have to let your team get all the credit for all the good stuff that happens, and you take responsibility for the bad stuff.

Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

Founders need to figure out what the message of the company is going to be.

You don't get to make their decisions but you do get to choose the decision makers.