You want to sound crazy, but you want to actually be right.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.

I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.

The best founders work on things that seem small but they move really quickly. They get things done really quickly.

One of the great and terrible things about starting a start up is that you get no credit for trying.