You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.

You need unstoppable people. You want people that are just going to get it done.

Move fast. Speed is one of your main advantages over large companies.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.

You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.

We pretty much won't fund a company now where the founders don't have vested equity because it's just that hard to do.