I guess in all my years, what I heard more than anything else was: a mere town cannot support a discount store for very long.

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

There is only one boss. The customer.

I had to get up everyday with my mind set on improving something.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

Don't get so stuck in your ways that you can't change.