The goal as a company is to have customer service that is not just the best, but legendary.

There's absolutely no limit to what plain, ordinary, working people can accomplish if they're given the opportunity and encouragement to do their best.

It is unhealthy to marinate in your own press clippings.

Lose your smile and lose your customers.

Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.

Commit to your business. Believe in it more than anybody else.

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.