Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

One thing my and mother and dad shared completely was their approach to money - they just didn't spend it.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

A computer can tell you down to the dime what you've sold, but it can never tell you how much you could have sold.

Expenses should never exceed one percent of our purchases.

"Somehow over the years people have gotten the impression that Wal-Mart was...just this great idea that turned into an overnight success. But...it was an outgrowth of everything we'd been doing since [1945]...And like most overnight successes, it was about twenty years in the making."

I loved retail from the beginning, and I still love it today.