After a lifetime of swimming upstream, I am convinced that one of the real secrets to Wal-mart's phenomenal success has been that very tendency.

Expenses should never exceed one percent of our purchases.

There is only one boss. The customer.

When all else fails, put on a costume and sing a silly song.

We're all working together; that's the secret.

I have always been driven to buck the system, to innovate, to take things beyond where they've been.

Lose your smile and lose your customers.