It is unhealthy to marinate in your own press clippings.

"Somehow over the years people have gotten the impression that Wal-Mart was...just this great idea that turned into an overnight success. But...it was an outgrowth of everything we'd been doing since [1945]...And like most overnight successes, it was about twenty years in the making."

High expectations is the key to everything.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

It was almost as if I had a right to win. Thinking like that often seems to turn into sort of a self-fulfilling prophecy.

Swim upstream. Go the other way. Ignore the conventional wisdom.

I not only knew I wanted to go into retailing, I also knew I wanted to go into business for myself.