I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.
Sam WaltonExceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.
Sam WaltonControl your expenses better than your competition. This is where you can always find the competitive advantage.
Sam WaltonI pay low wages. I can take advantage of that. We're going to be successful, but the basis is a very low-wage, low-benefit model of employment.
Sam Walton