Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work. I don't know if you're born with this kind of passion, or if you can learn it. But I do know you need it.

I guess in all my years, what I heard more than anything else was: a mere town cannot support a discount store for very long.

The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

Money and ownership alone aren't enough. Set high goals, encourage competition, and then keep score.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

We're all working together; that's the secret. And we'll lower the cost of living for everyone, not just in America, but we'll give the world an opportunity to see what it's like to save and have a better lifestyle, a better life for all. We're proud of what we've accomplished ; we've just begun.