Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

Swim upstream. Go the other way. Ignore the conventional wisdom.

To succeed in this world, you have to change all the time.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Focus on something the customer wants, and then deliver it.

Appreciate everything your associates do for the business.

Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.