Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

Focus on something the customer wants, and then deliver it.

I loved retail from the beginning, and I still love it today.

I learned early on that one of the secrets to campus leadership was the simplest thing of all: speak to people coming down the sidewalk before they speak to you. I did that in college. I did it when I carried my papers. I would always look ahead and speak to the person coming toward me. If I knew them, I would call them by name, but even if I didn't I would still speak to them. Before long, I probably knew more students than anybody in the university, and they recognized me and considered me their friend.

Swim upstream. Go the other way. Ignore the conventional wisdom.

To succeed in this world, you have to change all the time.