Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

I loved retail from the beginning, and I still love it today.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Control your expenses better than your competition. This is where you can always find the competitive advantage.

The way management treats their associates is exactly how the associates will then treat the customers.