The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

It is unhealthy to marinate in your own press clippings.

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.

Expenses should never exceed one percent of our purchases.

High expectations are the key to everything.

...You can make a positive out of most any negative if you work at it hard enough.

Focus on something the customer wants, and then deliver it.