The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

There is only one boss. The customer.

Celebrate your successes. Find some humor in your failures.

Money and ownership alone aren't enough. Set high goals, encourage competition, and then keep score.

High expectations is the key to everything.

If you don't listen to your customers, someone else will.

...You can make a positive out of most any negative if you work at it hard enough.