If you love your work, you'll be out there every day trying to do it the best you possibly can, and pretty soon everybody around will catch the passion from you - like a fever.

When all else fails, put on a costume and sing a silly song.

"Somehow over the years people have gotten the impression that Wal-Mart was...just this great idea that turned into an overnight success. But...it was an outgrowth of everything we'd been doing since [1945]...And like most overnight successes, it was about twenty years in the making."

You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.

The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.