My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? Whatโs important about you? Why does the customer need you?
Sara BlakelyI couldn't figure out what to wear under my clothes. The body shapers were too thick at the time.
Sara BlakelyI'd never worked in fashion or retail. I just needed an undergarment that didn't exist.
Sara BlakelyWhen I was 7, I came up with the idea of 'charm socks.' My mom would take me to buy bags of plastic charms, we would sew them on frilly white socks, and I sold them at school.
Sara BlakelyDon't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you're just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.
Sara Blakely