All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.

I've always found that working through ideas in written form really changes the thinking.

The curious company studies the anomalies or the unexpected findings. The company that isn't curious ignores them or punishes people who don't do exactly what they set out to do.

Document, evaluate, focus, test.

Most companies are built to execute today's business model, not discover tomorrow's.

Another key role the CEO plays is to focus efforts.

Small teams move faster than big teams.