Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.

Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.

The school at which you studied - design school, disruptive school, TRIZ school, user-centered innovation school, etc - determines the specific words you use.

The curious company studies the anomalies or the unexpected findings. The company that isn't curious ignores them or punishes people who don't do exactly what they set out to do.

Another key role the CEO plays is to focus efforts.

Leaders today face challenges for which they are utterly unprepared.

The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.