Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

Checklists are really helpful ways to remind people around how to manage complicated tasks.

Good innovators like to solve business crossword puzzles.

Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.

Anything that has low certainty or has a lot of impact should be tested early.

I think people make innovation much more complicated than it needs to be.