Another key role the CEO plays is to focus efforts.

Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!

Every great idea emerges out of a process of trial-and-error experimentation.

Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

So many people tell me that they aren't creative or they aren't innovative, and it's just not true.

The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier.

History teaches us that many breakthroughs were happy accidents. Whether that's penicillin coming from Fleming neglecting to clean his laboratory before going on vacation or the team at Odeon trying a little side project that allowed people to communicate in real time as long as their message was 140 characters or less (which ultimately of course became Twitter), the unintended is often the transformational.