If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.
Scott D. AnthonyThere is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a "beginner's mind," be in learning mode, and expect to learn things you didn't anticipate.
Scott D. AnthonyI've always found that working through ideas in written form really changes the thinking.
Scott D. AnthonyMost companies are built to execute today's business model, not discover tomorrow's.
Scott D. AnthonyWhen you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.
Scott D. AnthonyWe've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
Scott D. Anthony