When you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.

The school at which you studied - design school, disruptive school, TRIZ school, user-centered innovation school, etc - determines the specific words you use.

Why do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.

I've never seen impeccable logic be sufficient to win both the heart and the mind.

When we are looking at ideas, we really are thinking of three things. Are you doing something that seems consistent with the patterns of success? Are there reasons to believe you have or can access the right people to make it happen? Can we play a unique role in enabling success? We all have our rules of thumb, I suppose.

Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.