When you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.

Document, evaluate, focus, test.

Three of our core corporate values are inclusiveness, collaboration, and humility.

Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.

I use the term "fool's gold white space" to highlight a common problem for innovation. People see a market that doesn't exist, and assume that one should exist.

Checklists are really helpful ways to remind people around how to manage complicated tasks.

In the strengthening the core job, a leader can draw on their past experiences. After all, in most cases they did the job of the people that are reporting to them! So they know when something is screwed up, they know the risks worth taking, and they know the corners to cut. But when they are creating the new, no one knows what the right answer is.