Document, evaluate, focus, test.
Every great idea emerges out of a process of trial-and-error experimentation.
A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.