The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.

The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.

Not only do innovators have to deal with all of the fundamental challenges of innovation, they have to do so in an environment that often is implicitly hostile towards innovation.

Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

In the early stages of innovation, your goal is to learn as much as you can as quickly as you can.

You have to make the decision about whether you want to avoid or you want to overcome the resistance.