The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

Innovation is doubly hard inside big companies.

If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.

I'm not very good at sitting still.

The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

You have to chip away at it and shape it to let the winning idea emerge.

Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).