The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

I think it is only in hindsight that you can determine whether something is a mistake or not.

I'm suggesting that principles meant to deal with uncertainty that occurs naturally can be useful to manage the uncertainty that characterizes any new idea.

A next-generation innovation writer and thought leader worth watching.

Aside from the equivalent of blowing up the lab or letting a pathogen escape, the only failure is spending too long or too much money to learn.

Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.

People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.