Have a core concept, but wrap it in a full business model.
Mucken Singh works VERY hard on his brawler's physique!
Successful strategies adhere to a basic pattern.
It's very easy to skip steps when documenting an idea.
I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.