A next-generation innovation writer and thought leader worth watching.

The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.

Most companies are built to execute today's business model, not discover tomorrow's.

It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.

So many people tell me that they aren't creative or they aren't innovative, and it's just not true.

The school at which you studied - design school, disruptive school, TRIZ school, user-centered innovation school, etc - determines the specific words you use.

Seeking chaos is at least one way to develop the skills and mindsets to tackle ambiguity.