People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.

The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.

Why do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.

I've never seen impeccable logic be sufficient to win both the heart and the mind.

I'm suggesting that principles meant to deal with uncertainty that occurs naturally can be useful to manage the uncertainty that characterizes any new idea.

Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!

People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!