People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.

Almost every disruption starts at the perceived fringes of today's market.

History teaches us that many breakthroughs were happy accidents. Whether that's penicillin coming from Fleming neglecting to clean his laboratory before going on vacation or the team at Odeon trying a little side project that allowed people to communicate in real time as long as their message was 140 characters or less (which ultimately of course became Twitter), the unintended is often the transformational.

Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.

The curious company studies the anomalies or the unexpected findings. The company that isn't curious ignores them or punishes people who don't do exactly what they set out to do.

One of the biggest mistakes leaders make is to embrace the idea of spurring creativity by letting hundreds of flowers bloom. I've never seen that lead to anything other than cynicism and hundreds of dead flowers.

Some people who were central to former success aren't the right people for your future success.