People do not buy goods and services. They buy relations, stories and magic.

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

I believe that all creativity and consciousness is born in the quality of play, as opposed to work, in the quickened intuitional spontaneity that I see as a constant through all my own existences, and in the experience of those I know.

It's unlikely that you'll create something scarce without doing something risky to get there.

My mother-in-law is obsessed with clowns.