People do not buy goods and services. They buy relations, stories and magic.

It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.

Either you’re going to tell stories that spread, or you will become irrelevant.

We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.

The true power is in the imagination which dares to speculate upon that which is not yet. The imagination, backed by great expectations, can bring about almost any reality within the range of probabilities.

Marketers need to spend less time making promises and more time keeping them.

Try is the opposite of hiding.