You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.
SethOn the one hand you take life too seriously, and on the other, you do not take playful existence seriously enough.
SethRather than simply interrupting a television show with a commercial or barging into the consumerโs life with an unannounced phone call or letter, tomorrowโs marketer will first try to gain the consumerโs consent to participate in the selling process.
SethYou create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.
SethMarketing by interrupting people isnโt cost-effective anymore. You canโt afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
Seth