The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
Seth GodinSocial Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Seth GodinLoving what you do is almost as important as doing what you love, especially if you need to make a living at it.
Seth Godin