Figure out the people part and the technology gets a whole lot simpler.

One way to think about running a successful business is to figure out what the least you can do is, and do that.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

The enemy of fear is creativity.

'Good enough' stopped being good enough a long time ago. so why not be great?

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

If you measure it, it will improve.