You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Seth GodinYou gain converts by winning at something the existing provider didn't think was so important.
Seth GodinHere's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth Godin