Perfect can't possibly be the goal, we're left with generous, important and human instead.

In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

If you want to be a leader, go lead

No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?