Perfect can't possibly be the goal, we're left with generous, important and human instead.

The instinct to produce great work doesn't require a fancy notebook.

The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Make more decisions. That's the only way to get better at it.

Choose your customers, choose your future.

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things