You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

By the time there is a case study about your industry, you are already too late.

The nature of revolutions is that they destroy the perfect and enable the impossible.