Own your dreams. There is no better way to make them happen.
Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
If you have no wish, how can it possibly come true?
It's uncomfortable to challenge the status quo.
Products that are remarkable get talked about.
Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.