You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth GodinThe reason social media is so difficult for most organizations: It’s a process, not an event.
Seth GodinPositive thinking doesn't guarantee results, all it offers is something better than negative thinking.
Seth Godin