A brand that stands for what all brands stand for stands for nothing much.
If you use your money to create exceptional products and services, you won't need to spend it on advertising.
My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.
The first step to getting good is admitting that you aren't (yet).
Everyone picks the best one when given a choice.
Competence is no longer scarce.