It's never too late to start heading in the right direction.
Products that are remarkable get talked about.
Content marketing is the only marketing left
There's no shortage of remarkable ideas, what's missing is the will to execute them.
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.