Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
Seth GodinOur cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.
Seth GodinPermission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Seth Godin