So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.

What evidence would you need to see to change your mind about this?

Your history of work is as important as the work you'll do tomorrow.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.

The combination of passion and art is what makes someone a linchpin.