People are not afraid of failure, they're afraid of blame.
Successful people fail often, and, worth noting, learn more from that failure than everyone else.
The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.
Competence is no longer scarce.
Who gets to decide what you want?
If you want customers to hear about you, make something worth talking about.