No niche is too small if it's yours.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
You can't shrink your way to greatness!
Good marketers tell a story.
Art is what we do when we're truly alive.
No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.