Go ahead, do something impossible.

Not adding value is the same as taking it away.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

Authenticy in marketing is telling a story people want to hear.

This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.

Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.

By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.