Go ahead, do something impossible.

When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.

Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.