People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.

Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.

The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.