One way to sell a consumer something in the future is simply to get his or her permission in advance.
The instinct to produce great work doesn't require a fancy notebook.
If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
If you wait until you are ready, it is almost certainly too late.
In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.