Competence is no longer scarce.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.

Fitting in is a short-term strategy, standing out pays off in the long run.