Real content marketing isnโt repurposed advertising, it is making something worth talking about.
Seth GodinNow, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
Seth GodinThere are lots of good reasons to abandon a project. Having a little competition is not one of them.
Seth Godin