Art is what we call...the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the ...eye of the beholder. It's in the soul of the artist.
Seth GodinUnderstanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth GodinYou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth Godin