'Teamwork' is the word that bosses use when they actually mean 'Do what I say'

Dreams are difficult to build and easy to destroy.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

If you're not the best in the world at what you do, then you have to get better.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

The habit of doing more than is necessary can only be earned through practice.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.